Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given permission to receive email communications from you. Not like socials or ads, emails go straight into the customer’s mailbox for a personal interaction and it works.
Examples include:
Newsletters with updates and offers
Automated welcome and follow-up sequences
Promotional campaigns with limited-time deals
Educational content to nurture leads
Direct Customer Interaction – This is speaking to people who are already interested in your services.
High ROI – Email is low cost in comparison to other digital channels.
Focused Campaigns – Keep lists organized so you always know who needs to be targeted and what message is going to that focus group.
Performance Metrics – Insights are measurable with open rates, click through rates and conversions.
Strategy & Planning: Determine groups and goals of campaign.
Content Writing: Create subject lines and body copy that makes people take action.
Personalisation: Sending messages to individuals in a way that’s based on their customer behaviour.
Automation: Planning out campaigns such as welcome emails, reminders or re-engagement messages.
Analysis & Optimization: Tracking how you did and doing it better next time.
Digiconn Unite specialises in providing email strategies that are creative – but driven by data. From building compelling newsletters to implementing automation systems, we design for coherent brand communication. In doing so, by securing partnerships at local Agra businesses and national campaigns in India, we enable brands to leverage email as a long term growth channel.
Email is not just a channel of communication, it’s the important link between businesses and their customers. Optimised email marketing services Agra & across India helps brands increase engagement, cultivate leads and build strong customer relationships. Digiconn Unite sees to it that every single campaign becomes a powerful tool and one that quantifies impact.
