Search Engine Marketing (SEM) is a form of digital marketing where businesses use paid advertisements to appear on search engine results pages (SERPs) - like Google or Bing. When users search for specific keywords, SEM ads appear at the top or bottom of the page, driving targeted traffic to your website.
Social media is where your audience spends most of their time. With the right strategy, it helps your business
1. Stay visible and relevant
2. Communicate directly with customers
3. Promote offers in real-time
4. Compete with bigger brands on a smaller budget
In short, Social Media Marketing is essential for any modern business looking to grow online, build trust, and turn followers into loyal customers.